Case Study: Helping a Local Parents' Magazine

“Landon did a terrific job working with our current FileMaker database and customizing to better serve our needs. He listened to our requests and executed in a timely manner. His customization of FileMaker has already helped our company run more smoothly!" - Susan Gimotty, Publisher, KC Parent Magazine

Obstacle:
Kansas City Parent Magazine desired to further develop and streamline its existing FileMaker Pro database to enhance the capabilities of its sales team and improve its day-to-day operations.

Solution:
Honeycomb owner, Landon Porter, worked closely with KC Parent publishers to target sources of inefficiencies and develop and implement specific solutions to those obstacles.

Analysis:
Serving Kansas City since 1985, Kansas City Parent Magazine is locally owned, written and published, offering a community perspective on issues affecting families in Kansas City. The magazine is distributed in over 725 locations and has over 114,000 readers per month.


For many years, KC Parent has been using a custom built FileMaker Pro database to manage its monthly advertising schedules and clients. Although functional, the database was ripe for some additional features and changes that would allow the sales team to work more effectively and efficiently. Working closely with the publishers and sales team, we developed and implemented several database features and functionalities that would benefit the magazine in its daily operations.

KC Parent Magazine, Susan Gimotty, had this to say: “Landon did a terrific job working with our current FileMaker database and customizing to better serve our needs. He listened to our requests and executed in a timely manner. His customization of FileMaker has already helped our company run more smoothly!"

Whatever your area of business, be certain Honeycomb can develop and implement a fully customized database system that will not only give you your time back, but help make you money.