Reflections . . . on READING

“The man who does not read good books has no advantage over the man who cannot read them.” – Mark Twain

“A man may usually be known by the books he reads, as well as by the company he keeps; for there is a companionship of books as well as of men; and one should always live in the best company, whether it be of books or of men.” – Samuel Smiles

As I reflect on these two powerful statements, one prevailing thought emerges: In our culture in America today, a literary epidemic has appeared . . . not one of not reading good books, as the quotes suggest, but one of not reading any books at all (at least not consistently, as a part of the fabric of our lives).

One poll tells that in 2006, 1 in 4 adults did not read a single book. Other research says that 50% of Americans cannot read above an eighth grade reading level. These numbers are not so much disheartening as they are frightening when we consider the consequences. So, what are consequences? A culture of people who struggle to think for themselves, who lack the ability to express their thoughts logically and effectively, who are myopic in their knowledge and understanding of the world at large.

Might I challenge you to reflect on your own situation? How often do you read, and what is the quality of the literature with which you fill your mind? And might I also encourage you? Take small steps to slowly incorporate reading back into your activities . . . even just 10 minutes a day.

For all you business owners and professionals, I recommend two (of the plethora!) for starters: 1) “The E-myth”, by Michael Gerber, and 2) “Guerilla Marketing” by Jay Conrad Levinson.